CUIDA'L
Communication
DELIVERABLES
Conceptual development
Design
Communication
Illustration
Advertising
CLIENT
FGV-Metrovalencia
COUNTRY
València-Spain
LOCATION
Valencia subway
YEAR
2020
PHOTOGRAPHIES
Milena Villalba
The main objective of the campaign is to promote civic behavior and respect in the use of the scooter at Metrovalencia facilities.
The concept starts with a question: what other types of respectful behaviors happen in similar spaces and/or characteristics? Like electronic devices in certain places of public use (such as the cinema,airplanes, or theaters), so that they do not disturb, they must have the optionand the obligation to be disconnected.
The project borrows the mobile device analogy of "swipe to disconnect". And it takes advantage of the folding capacity that scooters have to reinforce the idea of action and movement when sliding.
Nothing better than "disconnecting" the scooter in the subway to take care of the facilities and its users.
Concept
Sketches
Concept
Animation
Vertical
Poster
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