Work - memosesmas

CON DE CONS

Façade ephemeral intervention

DELIVERABLES
Ephemeral Installation
Conceptual Design
Construction
Urban Design

TEAM
Carlos Calatayud (nituniyo)
Jesús Navarro (nituniyo)
Santi Vicente (memosesmas)

CLIENT
INTRAMURS | Festival per l’art a València

LOCATION
Plaça del Tossal, Valencia (Spain)

YEAR
October 2016

PHOTOGRAPHIES
Daniel Escobedo & Santi Vicente

We have the opportunity to act on a façade in one of the most crowded squares in the historic center of Valencia, Tossal Square, for the Intramurs Festival of Valencia. The main idea was to use the commission to maximize the festival itself. The solution was to transform the festival poster on an urban scale. Using the festival icon like the main building element of the proposal. A cone made of cones. With 350 cones exactly.

Craftwork concept. The way of assembling the cons responds to the typical old house curtains, made with rope and little peaces of wood called “canutillos”, but this time on an urban scale. An economic system, easy to set up and reuse, is giving new uses to common objects by craft systems. Optimizing the potential of the object as a atracction element.