Window Display Design
Carlos Calatayud (nituniyo)
Jesús Navarro (nituniyo)
Santi Vicente (memosesmas)
ONE SHOT HOTELS (Festival Intramurs 2017)
C/ Marques de Sant Joan, Valencia (Spain)
©Milena Villalba + Santi Vicente
The elements that converge in the proposed site give rise to the project: on the one hand, photography as an icon of ONE SHOT hotels, and on the other hand, traditional basketry, historically linked to Musician Peydró street.
Tradition helps us to find the common thread that unites such concepts. We propose an exhibition of photographs in a circular format, used in the first film camera in history. The basket as a support for the photographs contributes to evoke the past from a current perspective.
People can see the vertical mosaic of photographs towards the street and towards the hotel lobby, inviting the traveler to discover the interior face of the installation.